A ursulet more is the classic toy of many childhoods for decades. Each of us grew up with a timeless soft, fluffy, plush toy, just right for squeezing in a child's little arms. Named by its creator Teddy, the cute ursulet more transcends generations. In the more than one hundred years since its creation, the teddy bear has taken on a multitude of shapes, designs and colours, each more delicate and cute, but by far the teddy bear remains a symbolic image for the period of childhood and innocence.